Over 20 years and 200+ businesses, Zed Morrey has helped owners across Melbourne and Australia triple their revenue, halve their hours, and build businesses that run without them.
Sam came to Zed with a clear goal: get off the tools and take the business to the next level. He was the bottleneck — hands-on every day, with no clear path to stepping back without things falling apart.
"Our goal was for Zed to help take us to the next level and to release me from being hands-on. He helped me hire more staff — we went from 4 to 11 staff over 2–3 years. Our turnover has tripled and so has our profit. Even if it hadn't gone up that much, just being off the tools was worth it. I'm in much better physical shape and I feel more relaxed."— Sam Haralabidis, Owner, Inner City Plumbing
Sam also highlighted the value of Zed's group client meetings — a regular forum to connect with other business owners, share challenges, and gain perspective. The combination of individual coaching and peer support proved powerful.
"I needed someone like Zed helping me. I needed someone to talk to, and to provide guidance and support. Zed's knowledgeable about business and I needed someone professional. I'm an advocate!"— Sam Haralabidis
Jason and Dean engaged Zed in September 2011 to create strategic direction and bring structure to a growing IT business. Over the years of coaching, they didn't just grow the business — they built personal wealth alongside it.
A key realisation for Jason and Dean was that hiring the right people — as painful as the process can be — is the number one strategy for long-term sustainable growth. Personnel changes delivered significant results.
TRJ Engineering had been providing steel fabrication services to Melbourne for over 30 years when David Murphy engaged Zed. He was working six-day weeks, had one client accounting for 35% of revenue, and had no time to think about the future of the business.
Zed identified four critical threats: external industry pressures, dangerous client concentration (one client = 35% of revenue), the need to diversify, and the approaching GFC. The coaching response was systematic: promote an Operations Manager to General Manager, implement KPIs and sales targets, introduce new income streams (street furniture, anti-vandal covers, retail fittings), and execute a strategic acquisition.
The GFC actually accelerated the business's marketing capability — forced to find new clients proactively, TRJ developed strategies that brought long-term, profitable relationships.
"After just 9 months of working with Zed, my sales have increased by 17% and profits have improved by an amazing 30%! I couldn't recommend Zed enough. Give it a go — even on a trial basis. Just listen to him — you can't afford not to."— David Murphy, TRJ Engineering
John Miles was running hard but running blind — 70+ hours a week in a retail business with no clear direction, no documented systems, and no idea where the business was actually heading. Twelve months with Zed changed all of that.
The result was dramatic across every dimension. An operations manual meant staff training became faster. Testing and measuring eliminated wasted marketing spend. Regular team meetings lifted performance. And perhaps most remarkably — in retail, a sector notorious for owner dependency — John got his weekends back.
"12 months ago I had no idea where I was going or what I wanted to achieve. Now my direction and goals are clear and well within reach. Profitability has DOUBLED — from 8% to 15% — and I've increased sales by 8%. I was working a minimum of 70 hours per week. Now I work 35 to 40 hours and it's dropping every month. It's fantastic."— John Miles, Owner, Get Lost Camping
"From the team at Get Lost Camping we say thank you for all your help, support, encouragement and mentoring. I highly recommend Business Coaching especially Zed Morrey to any owner or manager who is serious about improving their business and reaching their personal goals."— John Miles
Battery Zone had tried various forms of marketing without finding what worked. They needed both better marketing systems and more time — time to actually work on the business rather than just in it.
Zed trained the team in the tools to improve the business themselves — a skill-building approach that created lasting capability, not just short-term fixes. The results across stock margins, stock holdings, customer base, and foot traffic were exceptional.
"The most valuable part about working with Zed is that he trained us to use the tools to improve our business. We got excellent results — exceptional figures on stock margins, stock holdings, and our customer base and foot traffic. Since we started working with Zed, across the board, we have grown between 30–35% in 12–14 months. Over the last 6 months, our monthly budget has increased between 62–78%."— Battery Zone Owner
"We were always passionate about our business but we've become even more passionate because of having renewed focus. I am glad we took Zed on board because I've grown mentally, physically, business-wise, intellectually, emotionally and spiritually. Without a doubt Zed was good for me — 100% both at home and at work!"— Battery Zone Owner
When Zed first connected with Tim in September 2010, the business had stalled. Tim had lost enthusiasm and motivation to grow — he was running in place rather than building forward.
The coaching reignited Tim's ambition. With a clear plan and the right team in place, Resolution X didn't just recover — it expanded. The company acquired Lots of Watts, breaking into the Sydney market and transforming from a single-city operation into a multi-market entertainment lighting business.
Valve Tech are experts in valve re-engineering, modification, testing and supply for the Oil and Gas, Power Generation, Petrochemical, and Refining industries — with over 120 years of combined experience in their team. Chris needed a trusted sounding board to improve productivity, service delivery and team culture.
"Zed Morrey can make a difference to your operation. He can help make a positive change and he's a man of his word. When he says he'll do something, he does it and he's prompt and efficient. There are quantifiable measures — for example, motivation of staff, improved culture and delivery of service. The relationship I have with Zed is based on mutual respect."— Chris, Owner, Valve Tech Engineering
Paul came to Zed at a pivotal moment — in the final stages of buying out the business. He needed focus, planning, and a strategic framework for sustainable growth. Zed's direct, no-nonsense style was exactly what he was looking for.
"Zed appeared at the right time, as I was in the final process of buying out the business, and wanted help with focus and planning for sustainable growth and direction. Zed's no-nonsense and straight-talking approach appealed to me. He doesn't sugar coat, he's straight to the point, practical, professional and businesslike."— Paul Fowler, Owner, Dimac Tooling
"My investment in Zed is keeping me focussed, on target and I feel I am getting results. Goals and targets are able to be ticked off and we're 20% up on growth from last year and part of that can be attributed to the focus Zed brings to me and the business. Zed's good at what he does and honest in his approach."— Paul Fowler
Paul also valued Zed's group meetings — bringing like-minded business owners together to discuss, brainstorm and problem-solve collaboratively.
Gilpip Homes — one of the Mornington Peninsula's leading new home builders with over 30 years of residential building experience — engaged Zed to help Peter Hill step back from operational detail and focus on growing the business.
"I have only one regret — that I didn't start working with Zed 15 years ago! Everything Zed promised, he has fulfilled. The main thing is the consistency — the simplicity of the objectives makes it easy to follow and understand. The recipe is good! Zed helps you take responsibility and control of yourself and that provides the role model for staff to follow suit."— Peter Hill, Managing Director, Gilpip Homes
HER came to Zed while struggling — cash flow issues were a constant pressure and the business couldn't find a way forward. Within 12 months, the picture had completely transformed.
"Before Zed came in we were struggling. We now no longer have the cash-flow issues and the turnaround improvement in the last 12 months has been fantastic. This year has been the highest turnover we've ever had and I'm working less hours!"— Dale Hocking, Owner, Heavy Equipment Refinishing
"Zed and I clicked right from the start. He opened my eyes to the business and how to track things and do budgeting and planning effectively. Zed's ideas and solution-focused approach keeps us moving forward. As a business owner it's good to have someone with a fresh set of eyes give me ideas and suggestions to help."— Dale Hocking
Running a real estate business solo meant Andrew had no one to bounce ideas off and no external accountability. Zed filled both roles — strategic advisor and thought partner — with a responsive, research-backed approach.
"I'm glad I said yes to taking on Zed Morrey as my business coach because my revenue has increased by about 30% over about 9 months. The 7 Advisory Business system works. It's well thought out. Being in business on your own is lonely because there's no one to bounce ideas with. Zed Morrey fills that need for me."— Andrew Milne, Principal
"Zed's responsive and we have a good understanding. He's always available and doesn't make off-the-cuff comments. He researches and comes back to me to offer appropriate suggestions and comments."— Andrew Milne
As a small business owner, Julie was weighing up the investment in coaching against other marketing and growth spend. The specific, targeted strategies Zed provided made the decision pay off far beyond expectations.
"As a small business owner, it is always a risk to spend money on assisting yourself in your personal development, as you know that money can be spent in advertising etc. However, my investment in Zed paid off beautifully. I have always found Zed to be so easy to work with and really hones in on what my business needed. He gave me a couple of fabulous strategies that have made a truly positive impact on my business."— Julie Parker, Owner
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